Embodied Souls
A bold, joyful brand for embodied leaders doing work from a place of integrity, authenticity, and ethics.
01. About
Embodied Souls offers mentorship opportunities for leaders seeking to integrate their whole self into their work through various healing and self-development modalities provided by licensed therapist and educator, Dr. Alexis Rose.
02. Services
Brand Strategy (Mission, Vision, Values, Target Audience, Emotional Benefits, Points of Distinction, Brand Archetype)
Brand Design (Logo + Variations, Color Palette, Typography, Pattern Design, Custom Graphic Elements)
Photography/Imagery Direction
03. Brand Values
Leadership, Expansion, Sovereignty, Play, Community
04. Aesthetic Goals
Bold, responsible leadership was the primary goal for Embodied Souls’ aesthetic portrayal, as well as inclusion, diversity, and a sense of playfulness.
The Logos
Master Logo
The master logo for Embodied Souls uses a modern combination of boldness and simple scripture. Together with the colors orange and purple, the logo represents a brand that is welcoming, soulful, and community-oriented. Placements for the master logo include a desktop website header and large print collateral. This logo should be used where it has plenty of room to breathe and isn't restricted by space.
Other Logo Variations
There are four logo variations for the Embodied Souls brand. These variations provide the brand flexibility to show up consistently, and recognizably, in different placements. This unique set of logo designs are able to be used on several platforms that complement the brand's overall identity.
Color Talk
As is the goal with every brand, we wanted to nail the color palette just right for the brand’s emotional benefits keeping in mind who the target audience is and what the brand offers.
Color Blindness
Brand Color Translations
Breaking down how a brand’s color palette appears to all eyes is important for accessibility and reaching everyone in your audience. Here’s an example of how the Embodied Souls logo colors translate across the spectrum.
Original Colors
In Order (left to right, top to bottom): Protanopia, Protanomaly, Deuteranopia, Deuteranomaly, Tritanopia, Tritanomaly, Achromatopsia, Achromatomaly
Supporting Graphics
For some added flare, we created a true pattern as well as a fun, bold gradient that can be used to supplement the brand’s visual identity.
